Building 4 market disruptive products in a space as untouched and difficult, as logistic optimisation in 4 years. Seeing them succeed across industries, across 100+ different business models and in over 10 countries, gives me the biggest high.

User empathy and effective user flow design - Persona analysis be it user, buyer, marketer or any other stakeholder, is the core that drives me. I love putting myself in their shoes and building for every human interacting with the product. I also enjoy defining MSP / MVP, it's value proposition and positioning in the market. I have a long-term vision, so almost all the time, the product flowchart for the next few years is laid out in my head. Nothing excites me more than the blank slate that a problem offers, to build and to solve.

• "First Round Review" for everything on leadership and org-building.
• "Design of everyday things" for basics of design and user experience.
• "How will you measure your Life" by Clayton M. Christensen