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Master Product Management by learning key terms used in Product, Growth, Design, Tech, Analytics & more. Upskill yourself as a Product Manager with ProductPedia.
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Product Management
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Popular Product Management Terms
CAC: Customer Acquisition Cost
Growth
CAC is the cost associated with acquiring new customers through marketing and sales activities.
CPL: Cost Per Lead
Growth
CPL is a pricing model in which advertisers pay for each qualified lead generated from their campaigns.
CTR: Click-through rate
Analytics
CTR is a metric used to measure the success of an online advertising campaign by calculating the percentage of users who click on an ad.
DAU: Daily Active User
Growth
DAU is a metric used to measure the number of unique users who interact with an app or website on a given day.
GTM : Go-to-Market strategy
Marketing
The GTM strategy is the plan for how a product will be introduced to the market and made available to customers. This can include things like pricing, distribution channels, and marketing efforts.
Wireframe
Design
A wireframe is a visual representation of the structure and content of a website or application, used to plan its layout and functionality.
Conversion Rate
Analytics
The percentage of users who take a desired action, like signing up for a newsletter.
ABM: Account-based marketing
Marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
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