‍

AlmaBetter is an online educational institution that offers a risk-free education to students, helping them realize their full potential. It combines the best aspects of MOOCs, vocational schools, apprenticeships, and bootcamps to educate and prepare students for modern-day careers, with no tuition fees upfront.

Problem statement:

How would you personalize the website experience for the users of Almabetter with the aim to:

• Drive free to paid conversions
• Boost community engagement and convert to course purchases
• Personalization strategy for known and unknown users on the platform

The expected outcome should contain:

1. Elements of the website you would personalize
2. Audience segmentation strategy for website personalization
3. Content strategy for each personalized website experience.
4. Potential impact resulting from said personalization

Timelines:

Slack AMA - 15th March
Deck Submission - 23rd March
Deck Day - 1st April

Prize money for the Teardown🏆:

20k - First prize
10k - Second Prize
5k  - Third prize

And exclusive interview opportunities!

‍

SOCIAL MEDIA DECK CHALLENGE

Join The Product Folks' Social Media Deck Challenge!

To participate, simply post your decks on LinkedIn and tag @TheProductFolks, and use the hashtag #TPFTeardown.

The top three decks will win exciting cash prizes!

3k - First prize
2k - Second prize
1k - Third prize

Don't miss out on this opportunity to showcase your skills and potentially win some big rewards!

‍