About the company:

VAMA, the first virtual astrology and mandir app, successfully established a network of over 300 astrologers and numerous mandirs, alongside a strong customer base with over 500,000 downloads. VAMA provides a wide range of spiritual services and has also established strong revenue streams. VAMA's next focus is on increasing user engagement and adding new, user-focused features.

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Problem Statement:

The objective here is to evolve a more engaging and customized user experience on VAMA. By focusing on revenue first, the challenge now is to drive users to explore more of the integrated astrology and virtual temple services, thereby amplifying user satisfaction and retention rates. The platform seeks to balance and integrate its two key verticals - astrology and virtual temple services - to progress toward its ultimate goal of becoming a top-tier spiritual super app.

1. Content Strategy: Develop a tailored plan that caters to individual user interests and integrates the astrology and puja verticals.

2. Engagement Plan: Outline strategies for increased user interaction, incorporating elements from both astrology and puja services.

3. User Experience: Improve app usability, focusing on a visually pleasing, seamless integration of astrology and puja offerings.

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⌛Timeline:

Slack AMA: 18th June

Deck submission: 26th June

Deck day: 1st July

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🏆 Prize:

1. First place: 40,000 INR
2. Second place: 20,000 INR
3. Third place: 10,000 INR

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Social media challenge:

Post your decks on LinkedIn and tag @TheProductFolks with the hashtag #TPFTeardown.

Don’t forget to tag @VAMA App!

The top three winners will grab exciting cash rewards of:

• First place: 3000 INR
• Second place: 2000 INR
• Third place: 1000 INR

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