Blinkit (A Zomato Company) is a grocery and e-commerce platform.

• Growth Strategy: Plan strategies for growing new stores / existing cities, and lead end-to-end execution & impact assessment for the same.
• Assortment planning & Merchandising: Figure out the right assortment for your respective city.
• Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform growth strategies.
• Marketing Strategy: Develop and execute comprehensive marketing strategies that align with the company's goals and target audience.
• Campaign Management: Plan and oversee marketing campaigns, including print media, events, sponsorships, and more. Ensure campaigns are executed efficiently and within budget.
• Brand Awareness: Enhance brand visibility through creative and impactful offline initiatives, increasing our presence in the market.
• P&L Management: Manage and allocate marketing budgets effectively to achieve the highest ROI on offline marketing efforts.
• Collaboration: Collaborate with cross-functional teams, including Data, Product and Creative, to ensure consistency in messaging and branding.
• Performance Analysis: Track and analyse the effectiveness of growth / marketing campaigns, making data-driven adjustments for continuous improvement.

‍

• Graduate/ Post Graduate degree with strong experience of 3+ years.
• Strong analytical and project management skills.
• Creative thinking and the ability to think outside the box to develop innovative campaigns.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Excel / Google sheets.
• Proven experience in growth / marketing preferred, but not necessary.
• Experience working in a fast paced startup preferred.
• Fluency in English & Marathi.

‍