Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Primary and Secondary Research, Strategy and Consumer Insights:

• Conduct comprehensive market analysis, both outside-in and inside-out, to identify opportunities and competitive advantages.
• Utilize insights to develop strategies that capitalize on market trends and position

Offering Launches and Service Delivery Experience:

• Collaborate with internal teams to continuously launch new SKUs and improve service quality and customer satisfaction.
• Focus on enhancing the overall delivery experience, measured through Net Promoter Score (NPS) and outcomes achieved.

P&L and Financial Prudence:

• Take ownership of the business unit's P&L, monitoring financial performance and identifying opportunities for improvement
• Implement strategies to optimize topline, manage costs, and ensure financial sustainability and prudence.

Distribution and GTM - Student acquisition:

• Develop and implement strategies to expand distribution channels, including identifying new channels and optimizing existing ones.
• Extracting more leads from Organic Channels such as YT, SEO, Direct and other channels and building Paid Channels

‍

• Demonstrated success in research or growth roles
• Proven ability to conceptualize new products based on product-market fit and consumer insights
• Exposure to digital, performance, and have demonstrated acquisition channels mastery, with a solid understanding of go-to-market strategies
• Experience in online distribution channels is preferred
• Growth mindset, with a focus on continuous improvement and learning
• Ability to conduct consumer insights and translate findings into actionable strategies
• Strong aptitude and analytical skills, with the ability to interpret data effectively
• Hold a degree from top-tier colleges and 2 plus years of post-qualification experience in the tech/internet sector

‍