Launched in 2015, PharmEasy is a consumer healthcare “super app.”Started with the sole purpose of making healthcare accessible and affordable to all, PharmEasy today is India's leading and most trusted online healthcare aggregator in the country.
Your Responsibilities
Developing and executing online and offline campaigns, including gamification, digital marketing, on-ground activation, etc. to drive traffic to digital channels
Identifying, developing & optimizing growth channels to drive revenue growth
Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
Providing inputs & expertise to drive the efficacy of marketing activities (content development and optimization, advertising, etc.)
Planning and executing initiatives to reach the target audience through different channels
Working closely across teams with other teams to share ideas, feedback & present results
Required Skills and Experience
You have a degree in Marketing, Business Administration or a related field.
You have prior experience in a similar role.
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
You are a highly goal-oriented individual who is resilient in your pursuit of growth.
You are open-minded, curious, and a strong problem solver.