Flo is the #1 downloaded women’s health app worldwide, with 400 million downloads and 73 million monthly active users. Close to 60% of monthly active users rely on Flo for over a year. In the US, 1 in 4 women (ages 18-44) use Flo. Flo is also the first purely digital consumer women’s health app to achieve unicorn status and have a valuation beyond $1 billion.

• Developing and implementing data-driven strategies to drive revenue growth for our subscription-based products across in-app placements, push and email.
• Being a lead for a growth team of 8, including analysts, operations managers, release managers, and designers, while also directly managing 2 growth managers.
• Defining and executing strategies to target high-value audience segments based on demographics, behavior, and user preferences, delivering personalised communications and monetisation incentives.
• Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage.
• Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.

• Proven experience with subscription-based business models and in optimising discount strategies for B2C subscription products.
• Proven experience developing and implementing comprehensive lifecycle monetisation programmes, encompassing subscription activation, winback, and retention as well as seasonal sales strategies.
• Experience leading a team to drive lifecycle monetisation projects, including setting strategic roadmaps for analysts and creative teams focused on lifecycle marketing initiatives.
• Expertise in pricing strategies and discount optimisation, driving growth through targeted offers across different user segments to maximise revenue.
• Expert expertise in developing multi channel monetisation initiatives (in-app placements, push and email)for different user segments.
• Strong expertise in conducting A/B testing and validating assumptions to optimise product and marketing strategies.

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