CLARA

Head of Product Marketing

Senior Level
Full-Time
Remote only
Product Marketing

About 

CLARA

CLARA is an ethical AI screening assistant to evaluate every applicant under the same standards by creating an unbiased, deeper view of a talent pool based on objective criteria to help identify overlooked talent.

We have a big vision and an aggressive roadmap!

Your Responsibilities

  • You will help shape and will spearhead the execution of CLARA’s go-to-market messaging and positioning, supported by internal and external stakeholders, to deliver the marketing strategy that aligns with the company goals and objectives
  • Lead the go-to-market team to create and execute a content plan that positions CLARA as a thought leader, educates prospects, increases attention on our brand, and creates demand
  • Driving partner and market insights into the organization by proactively building relationships with new and potential partners - translating those insights into clear positioning and messaging
  • Partnering closely with the team to ensure unmet customer needs are reflected and prioritized in the product roadmap
  • Maintaining a deep understanding of the market and competition
  • Learning and working in collaboration with leadership and the go-to-market team to shape and influence CLARA’s go-to-market strategy
  • Creating, negotiating, managing, and optimizing marketing budgets
  • Developing sales enablement assets and resources to guide the sales team on how to positionand fine-tune the sales process
  • Preparing CLARA to scale and grow through automating tasks, operationalizing, and standardizing department activities

Required Skills and Experience

  • Written and verbal communication
  • Storytelling
  • Stakeholder management
  • Relationship building
  • Listening
  • Empathy
  • Creativity
  • Research and analysis skills (quantitative and qualitative)
  • Understanding of differentiated channel value
  • Foundational marketing
  • Organization and campaign management
  • Collaboration
  • Decision-making

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