Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 43 cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.

Off-App Acquisitions & Partnerships

● Develop and execute strategies to drive credit card acquisitions across third-party

platforms across Fintech/ Ecom platform by running ads that drive leads.

● Identify and onboard new partners to create lead generation opportunities and enhance

visibility.

Digital Marketing & Growth

● Leverage performance marketing channels (Google Ads, Meta, affiliate marketing,

etc.) to drive card applications.

● Optimize digital campaigns to improve conversions while maintaining customer

acquisition cost (CAC) targets.

● Use A/B testing and personalization strategies to refine targeting and engagement.

Call Center & Tele-Sales Management

● Oversee the call center acquisition channel, ensuring high conversion rates and

operational efficiency.

● Develop and implement scripts, training modules, and incentive structures for tele-sales

teams.

Data Analytics & Performance Tracking

● Use SQL and analytics tools to track acquisition performance, customer behavior, and

campaign effectiveness.

● Generate actionable insights to optimize acquisition strategies and improve ROI

Stakeholder & Cross-Functional Collaboration

● Work closely with internal teams, including Marketing, Product, and Partnerships, to

enhance acquisition strategies.

● Coordinate with HDFC Bank stakeholders to streamline operations and improve

approval rates.

● 3-5 years of experience in digital marketing, partnerships, or growth roles

(preferably in fintech, or consumer tech).

● Strong understanding of performance marketing, affiliate marketing, and digital

acquisition channels.

● Experience in managing partnerships with external platforms for customer acquisition.

● Ability to manage and optimize call center operations for lead conversion.

● Basic SQL proficiency and familiarity with data visualization tools (Tableau, Power

BI) for tracking and insights.

● Strong problem-solving skills, ownership mindset, and ability to drive high-impact

projects.

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