User-Centred Design
- Set design requirements based on feedback from internal teams and user research.
- Conduct in-depth research to understand customer needs, pain points, and behaviours in relation to insurance products.
- Analyze how new products meet market needs and consumer preferences.
- Identify new opportunities for product improvement and innovation.
UI/UX Design
- Create wireframes, prototypes, and user flows to visualize and communicate design ideas for insurance-related products.
- Design intuitive, user-friendly interfaces for web and mobile applications, ensuring a seamless user experience.
- Modify and revise existing designs to meet evolving customer needs and preferences.
Usability Testing and Iteration
- Plan and conduct usability testing sessions to gather insights and refine product designs.
- Iterate and improve on designs based on both user feedback and testing results.
- Analyze qualitative and quantitative feedback to make data-driven design decisions.
Collaboration and Communication
- Work closely with cross-functional teams, including product managers, engineers, and other stakeholders, to translate insights into delightful product designs.
- Present product design ideas and solutions to senior leadership and cross-functional teams.
- Collaborate with other design team members to ensure consistency across products and processes.
- Partner with engineers to suggest product improvements and enhance design handoffs.
Industry Awareness and Innovation
- Stay up to date on design industry trends, market conditions, and emerging technologies in the insur-tech field.
- Recommend new tools, technologies, and processes to enhance the design workflow.
- Share insights and continuously contribute to improving the design process within the company.