We are a strategic design consultancy based in Mumbai working with global CXOs who recognise that good design is good for business. Our design decisions are data-led, shaped by principles of behavioural psychology and are handcrafted by a passionate team of Experience Design specialists. We are known for our deep work and would like to think of ourselves as designers focused on business outcomes. Our team is a mix of Interaction Designers, Business Strategists, Graphic Artists, Illustrators and Developers who shape products with client teams.

Product Thinking

You understand the product vision and ensure the design goals are aligned to it. You think in concepts, not screens, and approach briefs through a problem solving lens. You demonstrate the ability to connect articulated and latent user needs to product use cases to deliver a cohesive experience that has a measurable impact.

Hands on Design

You own the design process, from ideation to polished prototypes. With expertise in design tools, your work involves creating high fidelity designs. By collaborating with cross-functional teams, you seamlessly integrate your designs into the final product while refining them based on user feedback and data-driven insights.

Research & Insights

You are adept at deriving insights from user research and data. You have mastered the art of listening and can peel through the surface to uncover drives and patterns that can guide design decisions.

Storytelling

Every experience is a story, and you can capture the essence of the design solution in a concise and compelling narrative. You can pitch designs as a human story - making it easy to empathise with and relate to. You can string together screens into a cohesive experience - and are comfortable presenting to CXOs in a persuasive fashion, helping them appreciate our design decisions.

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• Is driven to grow exponentially
• Demonstrates product thinking
• Aspires to create category benchmarks
• Is driven to shape behavioural and business outcomes