BrowserStack

Product Growth Manager

Mid-Level
Full-Time
Mumbai
Product

About 

BrowserStack

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions.

Your Responsibilities

  • Be a strategic growth partner for each product, actively contributing to solving key GTM problems that directly impact critical success metrics.
  • Drive continuous improvement in messaging, creative and channel strategy to increase conversion.
  • Support new product/feature launches by partnering with brand, digital marketing, PR etc to roll out an integrated GTM plan for driving awareness and trial.
  • Partner closely with product and sales team to produce high impact collaterals including Pitch Deck, Battle cards, Sales sheets, ROI calculators, Build vs Buy etc
  • Deep dive into different channels, understand the key levers that influence each channel
  • Communicate a point of view on what channel might work best for a particular product
  • Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful
  • Partner with channel owners to inform investment across various channels through rapid experimentation and ROI analysis.

Required Skills and Experience

  • 3+ years’ experience in either Product Management, Strategy, Product Marketing or Growth Marketing roles, ideally with SaaS products.
  • Strong problem solving and analytical skills
  • Prior knowledge with messaging, positioning, different channels of distribution is a plus, not mandatory
  • A compelling communicator with the ability to influence leadership and senior stakeholders in the organization
  • Interested and willing to learn best practices of developer products
  • Experience marketing technical products (developer tools, frameworks, platforms) with the ability to understand underlying tech and developer personas is a bonus.

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