Fireflies.ai

Product Growth Marketer

Mid-Level
Full-Time
Bangalore
Product

About 

Fireflies.ai

Fireflies.ai is an AI voice assistant that automatically takes notes, makes meetings searchable, and delivers key insights from conversations. We are growing rapidly across tens of thousands of organizations and growing our footprint inside Fortune 500 companies. Chances are you've seen Fireflies in one of your meetings! Fireflies integrates with all the major video-conferencing platforms including Zoom, Google Meet, Teams, Webex, and more.

Your Responsibilities

  • Content Creation:some text
    • Craft compelling product descriptions, feature overviews, and landing page copy.
    • Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences.
    • Write scripts for product demos, sales presentations, and promotional videos.
    • Create thought leadership content such as blog posts and social media narratives.
  • Market Positioning & Strategy:some text
    • Conduct in-depth market research to understand customer pain points, behaviours, and preferences.
    • Define the product's unique value propositions and messaging framework.
    • Collaborate with cross-functional teams to ensure consistent alignment on go-to-market strategies.
  • Growth & Analytics:some text
    • Develop and execute promotional campaigns that drive product awareness, leads, and adoption.
    • Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance.
    • Monitor market trends and customer feedback to inform product and marketing strategies.

Required Skills and Experience

  • Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment.
  • Exceptional writing skills with the ability to create customer-centric, persuasive content.
  • Deep understanding of market research, customer segmentation, and value-driven messaging.
  • A strong analytical mindset paired with creativity to experiment and innovate.
  • Excellent collaboration skills to work with product, sales, and design teams.
  • Prior experience in fast-paced, high-growth tech companies like Notion, Slack, or Otter.ai is a plus.
  • Consumer-first mindset: Ability to apply B2C tactics in a B2B SaaS environment.
  • Exceptional communication skills and collaborative mindset

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