PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

• Growth Strategy Development
• Develop & Implement comprehensive growth marketing strategies to drive user acquisition, engagement & retention from organic and paid channels.
• Define Key KPIs to assess the performance of marketing and growth campaigns and set up a tracking process with the help of the analytics, ops, and tech teams.
• Define long-term growth vision for the insurance categories.
• Develop engagement features with the help of the product team.
• Campaign Execution & Regular Optimisation.
• Own the execution and improvement of Channel Marketing across PNs, Banner, WhatsApp & Email working with central PhonePe teams.
• Own the Analysis of multichannel campaigns, bringing insights from campaign performance and providing direction to the marketing campaigns through a data-driven approach.
• Coach the marketing operations & Interns to execute campaigns with dedicated TAT commitments by setting up robust processes.

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• 3 to 7 years of experience in growth, marketing, or growth product roles.
• World Class communication skills.
• High Ownership, Action bias, and High energy.
• Ability to own problem statements {not tasks}.
• Ability to drive cross-functional collaboration.
• Understanding of Channel Marketing & Paid Marketing.
• A mindset to keep the user first, Utilise tech, and think long term.