Eloelo

Product Marketing

Mid-Level
Full-Time
Bangalore
Product

About 

Eloelo

Eloelo is redefining how users and creators interact, engage, and connect! As a new-age Live Media & Entertainment platform, we seamlessly blend interactive live streams, games, chats, and creator tools to create a vibrant, engaging experience.

Your Responsibilities

  • Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
  • Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
  • Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
  • Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
  • Employ continuous experimentation to enhance value propositions and streamline execution processes.
  • Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
  • Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
  • Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Required Skills and Experience

  • Proven track record of successful growth campaigns
  • Expertise with CRM tools such as CleverTap, Zendesk, MoEngage, Hubspot etc
  • Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
  • Being comfortable with working in a dynamic and diverse work environment
  • Highly analytical thinking and ability to analyze and interpret wide variety of data
  • Ownership and self-driven mindset

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