Figma

Product Marketing Manager

Mid-Level
Full-Time
Remote, US
Product Management

About 

Figma

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

Your Responsibilities

  • Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
  • Work with the broader marketing team to launch campaigns that span web, community, social, email, ads, and other marketing channels
  • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Required Skills and Experience

  • 3+ years in product marketing or a related role
  • Experience driving multiple cross-functional initiatives, from upfront strategy to execution
  • Track record of authoring and presenting complex topics, meaning you can adapt to the Figma voice and distill complicated topics to a wide audience

While not required, it’s an added plus if you also have:

  • Experience working with design and/or collaborative workflow tools or partnering with product teams
  • Track record of launching new technical products—unafraid to dive into the nitty gritty technical details
  • Interest (or understanding) of the designer audience

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