Games24x7

Product Marketing Manager

Mid-Level
Full-Time
Bangalore
Product

About 

Games24x7

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform.

Your Responsibilities

Take end-to-end ownership of the new user funnel (acquisition funnel).

Drive the growth strategy for the acquisition team

Understand user behavior during acquisition, conversion, and retention stages by studying the game aspects, product features and player activity to obtain a holistic understanding of the product and user.

Perform extensive analysis of user data to identify user problems and come up with innovative solutions

Strategize, implement and experiment (A/B Test) new communication/product feature ideas.

Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in the acquisition funnel.

Work closely with the product and marketing teams to formulate and execute product features which help improve the acquisition funnel.

Effectively utilize all the communication channels to optimize a new user funnels.

Required Skills and Experience

Profile of Product Marketing Manager( Marketing Manager) [E – Expected,] [D – Desirable]

E - MBA from a top tier institute

E - Strong logical and analytical skills

E - 2-3 years of experience in product marketing/growth role (preferably B2C digital business)

E - Ability to work with data and uncover insights

D - Passionate about Cricket and other sports

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