Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited

The Product Marketing Manager will be responsible for developing and executing marketing strategies to promote Business Banking Assets (BBA) products and services such as Working Capital & Business Loans. This includes understanding customer needs, market trends, and the competitive landscape to position products effectively in our marketing campaigns. The role will collaborate closely with product teams, sales channel, and external partners/ vendors/ creative agencies to drive product growth, awareness, and customer acquisition through planned campaigns mainly through Direct to Customer (D2C) channels such as emails, WhatsApp, SMS, RCS and other channels such as Social Media & Performance Marketing as well.

• Education: Master’s degree/ MBA in Marketing, Business, or a related field. A certification in Digital Marketing is a plus.
• Experience: 4-6 years of experience in product marketing, preferably within the financial services or banking industry.
• Skills:
• Strong understanding of banking products and financial services – past experience of working with assets products preferred
• Excellent communication, presentation, and interpersonal skills in English - spoken & written
• Proficiency in digital, social media & content marketing
• Ability to work cross-functionally and manage multiple stakeholders
• Analytical mind set with the ability to interpret data and derive insights for decision-making
• Creative thinking with the ability to develop unique marketing strategies