SalaryBox

Product Marketing Manager

Mid-Level
Full-Time
Gurgaon, IN
Product Management

About 

SalaryBox

At Salarybox, we are building a mobile-first payroll app for millions of small businesses in Asia. The App is live across India, Bangladesh, Malaysia, Philippines, Indonesia and other SEA countries.

We launched in January 2021 and already have 2,00,000+ registered businesses.

Your Responsibilities

  • Develop and implement strategic B2B SaaS marketing initiatives
  • Craft and communicate compelling product narratives
  • Analyze data to drive effective decision-making
  • Execute hands-on strategies for organic growth
  • Optimize communication channels for maximum impact
  • Understand and address customer needs effectively
  • Execute Feature Go-to-Market (GTM) strategies, including crafting Knowledge Base Articles, Blogs, Feature Videos etc
  • Create sales & marketing collateral that help move prospective customers through the sales cycle
  • Manage the website end-to-end; conduct experiments to drive organic growth

Required Skills and Experience

  • 3+ years of B2B SaaS experience in a Product Marketing or related role
  • Must have worked with startups
  • Skillful in optimizing communication channels
  • Proficient in product messaging and value proposition
  • Collaborative approach working with cross-functional teams
  • Familiarity with marketing tools specific to SaaS (Clevertap, Moengage, WebEngage etc)

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