HelloFresh

Senior Director of Product, Active Journey Alliance

Senior Level
Full-Time
Berlin
Product

About 

HelloFresh

HelloFresh is on a mission to change the way people eat, forever!From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022.

Your Responsibilities

  • Own the entire Active journey: Be responsible for the entire customer journey for millions of active subscribers of Hello Fresh’s Meal Kit & Factor Ready-to-Eat business, ranging from fresh subscribers to highly loyal customers who love our services for over a decade
  • Build a long-term vision: Articulate a long-term vision for step-changing retention of our active customers in lockstep with company strategy and physical product leaders - both by continuously optimizing our current experience and launching new and innovative 0-1 products.
  • Own and execute the multi-year roadmap how to deliver against the long-term vision and generate significant P&L impact. Collaborate with senior tech, commercial & operational leaders to execute in lockstep across all teams
  • Lead and develop a team of worldclass product leaders and organize the team for success against our ambitious goals. Be part of the Tech leadership team and shape the overall product & strategic direction for the HelloFresh Group

Required Skills and Experience

  • 15+ years in product leadership with 10 years in a senior leadership role. Strong background in consumer tech, e-commerce, or subscription-based platforms, preferably in food tech or logistics-focused industries
  • Proven track record in solving retention problems at large consumer brands, preferably subscription-based, by optimizing existing products and successfully launching new innovative products. Strong analytical problem solving approach paired with excellent business acumen.
  • Outstanding leadership skills and proven background in shaping world-class product leaders, constantly improving product craft and organizing for success
  • Advanced problem solving skills with the ability to simplify complex problems through effective verbal and written communication to convert them into actionable plans that deliver results.

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