At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

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• Develop & maintain a deep understanding of Instacart’s existing Retailer products and industry trends, to serve as the voice of our customers and report on competitive positioning and messaging gaps.
• Craft compelling positioning and messaging of our enterprise product offerings that translate into sales enablement and marketing materials.
• Own thought leadership campaigns to establish Instacart Platform as a trusted industry authority and develop insightful white papers, webinars, blogs, and more.
• Create unique go-to-market strategies that resonate with Retailer audiences and align with business objectives
• Work cross-functionally to plan and execute awareness and lead-gen campaigns across all B2B channels, including, but not limited to: events, paid media, content, sales enablement, partnerships, PR, webinars
• Ideate, manage, and optimize growth marketing programs in partnership with internal teams and external agencies.
• Serve as the key POC for everything marketing on the Retailer side of the business, working in lockstep with Business Development, Sales, and Product teams.
• Develop strong cross functional relationships with Product, Data, and customer-facing teams to gather and incorporate feedback into GTM plans.

• 6-10 years experience in B2B Marketing at a SaaS or technology company
• Strong written & verbal communication with the ability to express complex topics clearly & easily
• Proven ability to develop effective messaging and thought leadership strategies.
• Experience driving full-scale, multi-channel B2B campaigns that drive both awareness and lead generation
• Ability to manage multiple projects simultaneously and prioritize responsibilities with strong project management skills
• High proficiency with Google Slides & comfort with basic analytics
• Strong business judgment and creative problem solving skills
• Comfort working both independently and collaboratively
• Ability to navigate & influence internal management-level stakeholders and cross-functional teams
• An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity