Flo is the #1 downloaded women’s health app worldwide, with 380 million downloads and 70 million monthly active users. Close to 60% of monthly active users rely on Flo for over a year. In the US, 1 in 4 women (ages 18-44) use Flo. Flo is also the first purely digital consumer women’s health app to achieve unicorn status and have a valuation beyond $1 billion.

As a Senior Product Manager at Flo, you’ll lead the strategy of the Engagement Tech stack to drive the strategic direction and roadmap for:

• our proprietary marketing automation solution, enabling us to deliver innovative personalised experiences to our customers through communication channels.
• the ML powered relevancy of content to users both through the marketing automation solution and in-app.
  
  

In this pivotal role, you’ll be responsible for defining the strategy, prioritising features, and delivering solutions that enable our stakeholders to execute highly effective marketing campaigns across multiple channels, ensuring that our users’ product experiences are tailored towards their needs. You will also be developing our strategy to provide more relevant content to users across touchpoints both in-app and through comms channels.

• Seasoned (usually 7+ years) Product Manager working with agile methodologies
• Experience working with ML engineers, tackling complex machine learning challenges
• Experience working with marketing automation/Customer Comms (Email, push, In App Messaging), and/or in customer personalisation
• Strong technical background and understanding of marketing automation and ML concepts, processes, and technologies.
• Excellent problem-solving, analytical, and strategic thinking skills.
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
• Ability to work collaboratively with cross-functional teams and stakeholders, managing tradeoffs and prioritising initiatives
• Comfortable thriving in a fast-paced, dynamic environment, managing shifting priorities and balancing competing demands.