At Marshmallow, our mission is to make insurance accessible and seamless for people moving to the UK. As part of this, the Acquisition Tribe plays a pivotal role in growing our customer base. We aim to attract and convert new users through innovative products, delivering unbeatable experiences, and establishing Marshmallow as the go-to insurer for newcomers to the UK.

• Define and execute a strategic roadmap to drive Marshmallow’s direct growth, working closely with engineers, designers, analysts, and data scientists to achieve team objectives.
• Enhance onsite conversion rates by developing a long term experimentation and A/B testing program, building a culture of testing and learning.
• Collaborate with the Growth Marketing team to scale acquisition through various channels, including brand campaigns, affiliates, referrals, and SEO, while supporting organic growth initiatives with tailored tools and capabilities.
• Leverage data science and personalisation models to deliver real-time, relevant content to users, improving engagement and conversion.
• Expand into new growth channels by identifying untapped opportunities that align with Marshmallow’s target audience and objectives.
• Optimise the customer journey across key touch points, including the signup flow, quote experience, and onboarding journey.
• Own team metrics and KPIs, ensuring alignment with company goals, and continuously measure progress to refine the product journey.
• Champion customer-first decisions using qualitative and quantitative insights, collaborating with research and design to build delightful, user-centric experiences.
• Prioritise high-impact projects while resolving delivery risks, dependencies, and conflicts effectively.
• Build strong stakeholder relationships, managing communication, expectations, and dependencies to foster alignment and trust.

• 5+ years of Product Management experience, ideally in growth-focused roles within SaaS, DTC, or eCommerce businesses.
• Proven expertise in driving and converting website traffic, with a solid understanding of direct response principles.
• General knowledge of growth channels, including SEO, performance marketing, and CRM, and how to optimise their KPIs.
• Confidence in solving problems with first-principles thinking and deep user understanding.
• Strong communication skills, with the ability to write clear plans and articulate vision documents.
• Intrinsically motivated to continuously learn and improve.
• Bonus points for experience launching new products, working in startups, or founding a company.

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