OLX India is a leading classifieds platform, boasting over 100+ million app downloads across diverse categories, including cars, bikes, real estate, and electronics. OLX aims to redefine the online classified landscape for its users by extending the lifespan of products through its platform, helping them maximize the value of their belongings and promoting responsible consumption, contributing to a greener, more sustainable future.
● Traffic Acquisition: Identify and prioritize channels for acquiring new users, including but not limited to search engine optimization (SEO), appstore optimisation (ASO).
● Conversion Optimization: Collaborate with cross-functional teams including design, engineering, business and marketing to optimize the user journey and improve conversion rates at various touchpoints within the platform.
● Retention Strategies: Develop and implement initiatives to enhance user engagement, satisfaction, and retention, such as personalized recommendations, loyalty programs, and targeted communications.
● User Analysis: Utilize data analytics and user research to gain insights into user behavior, preferences, and trends, informing decision-making and product development efforts.
● Product Roadmap: Work backwards from Customers’ pain point to gather requirements and come up with creative solutions to solve them leading to Buyer’s product roadmap. Be responsible to launch initiatives as per roadmap and assess impact.
● Bachelor's or Master's degree in Business Administration, Computer Science, Engineering, or related field.
● Proven track record of success in product management roles, with a focus on traffic acquisition, user acquisition, or growth in online marketplaces or similar digital platforms.
● Experience in Google Analytics or similar analytics tools.
● Excellent communication and interpersonal skills, with the ability to collaborate effectively in a cross-functional team environment.
● Experience in software development is a plus.