Betterhalf.ai serves a single purpose - create a secure place for the individuals who are #LookingToSettle and willing to #TakeTheCharge to find a compatible life partner of their own choice, at their own pace; without the direct intervention of parents.

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You will be responsible for driving product-led growth. You will own the roadmap, strategy and product growth features/ experiments to drive 10X growth. In order to do this, you will have to continuously measure your KPIs and improvise based on strategic data-driven decisions. While taking strategic data-driven decisions you will be doing a lot of AB testing experiments based on qualitative user research and consumer psyche. You should have a thorough understanding of the customer psyche and detailed insights about why customers use our product. (e.g., Why do they use the product? What are their problems? What are their inhibitions to join our platform?) You will be figuring out efficient low cost acquisition channels and experimenting around them. You should have good knowledge about referral marketing and being able to create viral growth. You should follow the best practices for engaging customers, and retaining them for the long term.

Min. 3-5 years of experience in user growth for a high-growth consumer app startup Shipped product features on mobile app or web app, managed sprint cycle and delivered key product growth metrics Ability to turn complex data and insights into easily understood data stories Having a growth mindset and someone who is comfortable in a cross-functional environment and ready to work on challenging problems and deal with ambiguity Proficiency with data and attribution tools, deep analytics, performance monitoring and product research methodologies Experienced in driving growth through experimentation and analysis Self-driven with a high degree of ownership and have strong business acumen, excellent communication skills, and planning/project management skills Ability to operate under tight deadlines while maintaining multiple projects. Relevant experience in content marketing, SEO and ASO for driving traffic on the web/app product Previous experience with product management is a bonus.

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