Ask Clarifying Questions:

• Is there a specific geographic scope for this app (e.g., global, national, local)?
• Are we focusing on certain types of charities or is it open to all kinds of charities?
• Will the donations be limited to monetary, or does it also include goods and services?
• Do we intend to collaborate directly with charitable organizations for reporting impact?
• Do we have access to any specific technology or API we can utilize to track the impact of donations?

Identify User Personas:

• Busy Philanthropists: High-income individuals who want to donate but lack the time to research and track the impact of their contributions.
• Conscious Consumers: Individuals who wish to make a positive impact through their actions but may lack substantial resources.
• Corporate Donors: Companies seeking to contribute and show their social responsibility while tracking the impact of their contributions.
• Casual Givers: Individuals who occasionally donate based on trending causes or personal motivation.

Prioritized User Persona: Busy Philanthropists. They likely have the means to make substantial donations, but their time constraints could be a barrier to their giving. By making the process easier and more transparent, we can facilitate their philanthropic efforts.

List the Pain Points for the Prioritized User Persona:

• Lack of time to research various charities and decide where their money can make the most impact.
• Difficulty in tracking the impact of their donations.
• Concerns about the transparency and integrity of charities.
• Difficulty in keeping track of donations for tax purposes.

Suggest Solutions for the Pain Points Listed:

• Research Aid: Curate a list of charities by cause, rating, transparency score, and other key factors to help users make informed decisions quickly.
• Impact Tracking: Collaborate with charities to provide regular updates and reports on how the donations are used and their impact.
• Trust and Transparency: Verify and rate charities based on transparency and impact, utilizing data from third-party audit firms or other reliable sources.
• Donation Tracking and Tax Reports: Keep a clear record of all donations made by the user for easy access during tax season.

Prioritization of the Solutions:

• Trust and Transparency
• Research Aid
• Impact Tracking
• Donation Tracking and Tax Reports

Metrics:

• User Acquisition: Measure the number of new users over time.
• User Retention: Track the number of returning users and their engagement levels.
• Donation Volume: Monitor the total amount donated through the app.
• Charity Engagement: Track the number of charities that actively provide updates and engage with donors.
• User Satisfaction: Measure user satisfaction through surveys and app reviews.

Summary:‍

We are designing a mobile app aimed at Busy Philanthropists, enabling them to donate to charities easily and track the impact of their donations. The main challenges they face include lack of time for thorough research, difficulty in tracking the impact of donations, concerns about the transparency of charities, and challenges in keeping track of donations for tax purposes.

To address these, the app will provide curated charity lists, impact tracking, transparency reports, and an automated donation tracker for tax purposes. We will focus on building trust and transparency first, followed by other features. Success will be measured by user acquisition and retention, total donation volume, charity engagement, and user satisfaction.