Define feature:‍

Amazon Prime is a paid subscription service from Amazon that provides numerous benefits like fast free shipping, exclusive access to deals, Prime Video, and more.

Goal of feature:‍

To increase customer loyalty, increase frequency of purchases, and enhance the overall user experience on Amazon.

User journey:

User signs up for Prime -> User makes purchases / streams videos / uses other Prime benefits -> User renews Prime subscription.

Metrics:

Adoption

• Number of new Prime subscriptions.
• Number of Prime subscription renewals.

Engagement

• Frequency of purchases made by Prime users.
• Number of Prime Video streams.
• Use of other Prime benefits (e.g., Prime Reading, Prime Music).

Monetisation

• Revenue from Prime subscriptions.
• Average order value of Prime vs. non-Prime members.

Retention

• Churn rate of Prime members.
• Average duration of Prime membership.