‍Describe the Product‍

The IPL viewing experience on hotstar offers a convenient and engaging way to stay connected with the excitement of the matches. Here's what it's like:

• Live Streaming
• High-Quality Video
• Real-Time Updates
• Commentary and Analysis
• Highlights and Replays
• Interactive Features
• Personalization Options

^{Clarifying Questions}‍

• What specific challenges or pain points have users expressed about the current IPL viewing experience on Hotstar?
• How do users currently discover and access the IPL matches on Hotstar? Are there any difficulties or limitations in terms of accessing the content?
• What are the most important features or aspects of the IPL viewing experience that users value the most on Hotstar?
• Are there any specific features or functionalities that users feel are missing or could be improved to enhance their overall viewing experience?
• Are there any performance issues such as video buffering, lag, or connectivity problems that users commonly encounter while streaming IPL matches on Hotstar?
• How do users currently interact and engage with other fans or share their thoughts during the IPL matches on Hotstar? Are there any limitations or desired improvements in this aspect?
• Are there any personalization options available for users to customize their IPL viewing experience on Hotstar? If yes, how effective are they in meeting user preferences and needs?
• Have users provided any feedback or requests regarding additional content or supplementary features they would like to see alongside the IPL matches on Hotstar?
• What data or analytics do we have regarding user engagement, retention, and satisfaction with the IPL viewing experience on Hotstar? Are there any trends or patterns that can help identify areas for improvement?
• Are there any partnerships or collaborations with content providers, streaming platforms, or mobile networks that could be explored to enhance the IPL viewing experience on Hotstar?

^{Define the Goal}‍

Some common objectives:

• Accessibility
• Real-Time Updates
• High-Quality Video Streaming
• Interactive Engagement
• Personalization
• Social Interaction
• Seamless User Experience

^{Identify User Segments}‍

The IPL viewing experience of a user watching it on Hotstar can have various user segments based on their preferences, behaviors, and needs. Here are some potential user segments:

• Cricket Enthusiasts: Passionate about cricket, seek comprehensive IPL viewing experience with live streaming, real-time updates, and interactive features.
• Casual Fans: Interested in cricket, prefer a user-friendly mobile experience for highlights, scores, and occasional updates.
• Fantasy League Participants: Actively engage in fantasy cricket leagues, interested in player stats, match insights, and expert analysis on a mobile platform.
• Social Fans: Enjoy the social aspect of watching IPL, value features for connecting with other fans, engaging in discussions, and sharing thoughts on social media.
• On-the-go Viewers: Lead busy lives, rely on mobile devices for IPL matches, prioritize convenience with uninterrupted streaming, offline viewing, and important notifications.
• Older Audiences: Segment includes older users with specific needs, requiring a simplified and intuitive interface, larger font sizes, audio commentary options, and accessibility features.
• International Viewers: Users outside India interested in IPL, value a mobile experience accommodating different time zones, access restrictions, with features like match replays, time-shifted streaming, and multi-language support.

^{List the Pain Points}‍

Cricket Enthusiasts:

• Limited access to live streaming due to geo-restrictions or subscription requirements.
• Inconsistent or poor video quality leading to a disrupted viewing experience.
• Lack of real-time updates or delayed notifications about scores, wickets, and match progress.
• Limited interactive features and engagement options during matches.

Casual Fans:

• Difficulty in finding reliable and user-friendly apps or platforms for IPL match streaming.
• Overwhelmed by too much information or complex interfaces, making it challenging to follow matches easily.
• Lack of personalized recommendations or curated content based on their interests and favorite teams.
• Limited access to highlights, replays, or condensed versions of matches for quick catch-up.

Fantasy League Participants:

• Inconvenience in integrating their fantasy leagues with the IPL viewing experience on a mobile device.
• Limited availability of real-time player stats, insights, and expert analysis within the app or platform.
• Inaccurate or delayed updates affecting the accuracy of their fantasy team selections.
• Difficulty in tracking multiple matches simultaneously or accessing information about specific players.

Social Fans:

• Limited or fragmented social interaction features within the IPL viewing app or platform.
• Difficulty in finding and connecting with other fans, joining relevant discussions, or sharing thoughts in real-time.
• Lack of integration with popular social media platforms, making it cumbersome to share updates or engage with the larger community.
• Insufficient moderation or control over spam or irrelevant content in the social interaction channels.

On-the-go Viewers:

• Unreliable or unstable mobile network connections leading to buffering issues or interrupted streaming.
• Lack of offline viewing options for watching matches without an internet connection.
• Inconvenient or confusing user interfaces that make it challenging to navigate or switch between matches quickly.
• Insufficient notifications or reminders for upcoming matches or important moments during matches.

Older Audiences:

• Small font sizes or lack of accessibility options, making it difficult to read scores or follow match updates.
• Complex or overwhelming user interfaces that can be challenging to navigate or understand.
• Insufficient audio commentary options for users who prefer listening to match updates instead of watching.
• Limited customization options to adjust settings according to their specific needs or preferences.

International Viewers:

• Time zone differences making it challenging to watch matches live.
• Inconsistent access to match streaming due to regional restrictions or licensing limitations.
• Lack of multi-language support for commentary or match-related content.
• Difficulty in accessing local match highlights, analysis, or regional-specific content.

^{List the solutions to the identified pain points}‍

Here are some potential solutions to address the pain points for IPL viewing experience of a user watching it on Hotstar:

Cricket Enthusiasts:

• Provide reliable and accessible live streaming options with high-quality video and audio.
• Offer real-time match updates, notifications, and interactive features like polls or quizzes.
• Integrate social media sharing options to enhance engagement and community interaction during matches.

Casual Fans:

• Develop a user-friendly and intuitive app or platform for easy access to IPL matches.
• Provide personalized recommendations based on user preferences and favorite teams.
• Offer condensed versions of matches or highlight reels for quick catch-up.

Fantasy League Participants:

• Seamlessly integrate fantasy league platforms with the IPL viewing experience.
• Incorporate real-time player statistics, expert analysis, and match insights within the app or platform.
• Enable easy tracking of multiple matches simultaneously and access to detailed player information.

Social Fans:

• Create dedicated social features within the IPL viewing app or platform for fans to connect, discuss, and share their thoughts.
• Integrate popular social media platforms to allow seamless sharing and engagement.
• Implement effective moderation systems to ensure a positive and engaging social experience.

On-the-go Viewers:

• Optimize streaming technology to deliver a smooth and uninterrupted viewing experience, even with low bandwidth.
• Provide offline viewing options, allowing users to download matches or highlights for later viewing.
• Simplify user interfaces for easy navigation and quick access to live matches or replays.

Older Audiences:

• Offer customization options for font sizes, contrast, and accessibility settings to cater to different visual needs.
• Provide audio commentary options to accommodate users who prefer listening instead of watching.
• Conduct user testing with older audiences to ensure the app or platform is intuitive and easy to use.

International Viewers:

• Enable time-shifted streaming or match replays to cater to different time zones.
• Expand licensing agreements to ensure global availability of IPL matches on mobile devices.
• Provide multi-language support for commentary and match-related content.

^{Use Prioritization Metrics to prioritize the solutions according to factors such as feasibility and ease of usage}‍

Let's use the MOSCOW prioritization framework to prioritize the solutions for improving the IPL viewing experience of a user watching it on a mobile device:

‍Must-Have:‍

• Reliable and accessible live streaming options with high-quality video and audio.
• Real-time match updates, notifications, and interactive features like polls or quizzes.
• User-friendly and intuitive app or platform for easy access to IPL matches.
• Personalized recommendations based on user preferences and favorite teams.

Should-Have:

• Seamless integration of fantasy league platforms with the IPL viewing experience.
• Real-time player statistics, expert analysis, and match insights within the app or platform.
• Dedicated social features for fans to connect, discuss, and share their thoughts.
• Optimization for smooth and uninterrupted streaming, even with low bandwidth.

Could-Have:

• Offline viewing options, allowing users to download matches or highlights.
• Customization options for font sizes, contrast, and accessibility settings.
• Multi-language support for commentary and match-related content.
• Integration with popular social media platforms for seamless sharing and engagement.

Won't-Have:

• Time-shifted streaming or match replays for different time zones.
• Global availability of IPL matches on mobile devices through expanded licensing agreements.

^{Define Metrics to measure the performance}‍

To measure the performance of the solutions for improving the IPL viewing experience on a mobile device, you can consider the following metrics:

User Engagement:

• Time spent on the app or platform per session.
• Number of sessions per user.
• Number of interactions with interactive features (e.g., polls, quizzes, social sharing).
• User feedback and ratings.

User Satisfaction:

• Net Promoter Score (NPS) to measure overall satisfaction and likelihood of recommendation.
• Customer satisfaction surveys or feedback forms.
• App store or platform ratings and reviews.
• Customer support inquiries or complaints.

Video Performance:

• Video buffering time and playback quality.
• Average video bitrate or resolution.
• Video start-up time (time taken for the video to begin playing).
• Video load failure rate.

Content Consumption:

• Number of matches watched per user.
• Duration of time spent watching matches.
• Percentage of completed matches or replays.
• Number of highlights or condensed matches viewed.

Fantasy League Integration:

• Number of users integrating their fantasy leagues with the IPL viewing experience.
• Accuracy of real-time player statistics and updates.
• User retention and activity within the fantasy league platform.
• User feedback on the integration experience.

Social Interaction:

• Number of users engaging in social features (e.g., discussions, comments, sharing).
• Volume of social interactions (e.g., posts, comments, likes, shares).
• User-generated content and contributions.
• Sentiment analysis of social interactions.

Technical Performance:

• App or platform stability (e.g., crash rate, downtime).
• Responsiveness and load time of the app or platform.
• Network performance (e.g., latency, packet loss).
• Compatibility across different mobile devices and operating systems.