Define Feature:‍

Tinder's swipe feature is the primary way of showing interest or disinterest in other users on the platform. Swipe right indicates interest, swipe left indicates disinterest. When two users mutually swipe right, it's a match and they can start messaging.

Goal of Feature:‍

To foster user engagement and facilitate meaningful connections between users.

User Journey:‍

User opens the app -> User views profiles -> User swipes left or right -> Mutual right swipes lead to a match -> Match leads to a conversation.

Metrics:

Adoption

• Number of swipes per user: This will indicate the level of user engagement with the feature.

Engagement

• Number of matches per user: This is a direct result of the swipe feature and indicates its effectiveness in making connections.
• Number of conversations started from matches: If users are not only matching but also starting conversations, it indicates the swipe feature is successfully facilitating interactions.

Monetisation

• Conversion to paid features: If the swipe feature is engaging, users may be more likely to pay for features like unlimited swipes, boost their profile, or Super Likes.

Retention

• Daily/Weekly/Monthly Active Users: If users continue to use the swipe feature regularly, it suggests they find value in the app, contributing to user retention.