Define Feature:

"My List" allows Netflix users to save shows and movies they want to watch later. It’s a curated list of content based on a user's personal interest.

Goal of Feature:‍

To enhance user engagement by making it easier for users to keep track of the content they want to watch and thereby increase the time they spend on the platform.

User Journey:‍

User browses content -> User adds shows/movies to "My List" -> User watches the saved content from "My List" at a later time.

Metrics:

Adoption

• Number of users who use "My List" feature: This will indicate how many users are actually aware of and find value in this feature.

Engagement

• Number of items added to "My List": Frequent use of the feature indicates its effectiveness in helping users save content for later.
• Percentage of "My List" content that is eventually watched: This shows how effectively the feature is leading to increased content consumption.
• Average time between a show being added to "My List" and it being watched: This will indicate the utility of "My List" in reminding users of their saved content.

Monetisation

• Increased session length due to content from "My List": If users who use "My List" have longer viewing sessions, it may result in more perceived value of their Netflix subscription, and by extension, higher subscription retention.

Retention

• Repeat usage of "My List" feature: If users frequently add to and watch content from "My List", it suggests they find the feature useful, which can contribute to overall platform retention.