Swiggy
Product Case Study
Understanding the residential pattern
Mumbai has a population of about 20 million. A significant portion of the population lives in residential complexes where the tendency to order food online is higher due to lifestyle factors. Let's assume this to be 40% or 8 million individuals.
Estimating frequency of orders
Not everyone would order meals every day. Let's say on average, residents order meals 3 times a week. This gives us approximately 24 million orders a week.
Calculating daily orders
Dividing weekly orders by 7, we get approximately 3.4 million orders per day.
Accounting for meal times
Most orders happen during meal times - breakfast, lunch, and dinner. If we assume that each time accounts for a third of the daily total, we get approximately 1.1 million orders per meal time.
So, the average daily number of meals delivered by Swiggy in Mumbai could be around 3.4 million.