ASRU is a metric that measures the average amount of money spent by a customer over multiple visits to a business.

Average Spend per Returning User (ASRU) in terms of Product Management is a metric used to measure the average amount of money spent by customers who have purchased from the company before. This metric is important for product managers to understand how much revenue they are generating from returning customers and how much they should be investing in customer retention strategies. ASRU can be calculated by dividing total revenue generated from returning customers by the total number of returning customers. This metric can help product managers identify areas where they can improve customer loyalty and increase customer lifetime value.

ASRU (Average Spend per Returning User) is a metric used to measure the average amount of money spent by customers who have made multiple purchases from a business. It is calculated by dividing the total revenue generated from returning customers by the total number of returning customers. This metric can be used to understand customer loyalty and identify opportunities for increasing customer retention and revenue.