A content audit is a process of analyzing and evaluating existing website content to identify gaps and opportunities.

A content audit is a process used by product managers to assess the quality and effectiveness of existing content. It involves analyzing the content from a variety of perspectives, including its relevance to the target audience, its accuracy, its readability, and its overall impact. The goal of a content audit is to identify areas where content can be improved or updated in order to better meet customer needs. This process can also help product managers identify gaps in their content strategy and develop new ideas for creating more effective content. Content audits are typically conducted on an ongoing basis as part of an overall product management strategy.

1. Analyze the content on your website: Take a look at the content on your website and determine what is working and what isn’t. Identify any gaps in the content and areas that need improvement. 2. Analyze user behavior: Use analytics tools to track user behavior on your website. This will help you understand how users interact with your content and identify any areas of improvement. 3. Evaluate content quality: Evaluate the quality of your content by looking at factors such as readability, accuracy, relevance, and usability. 4. Identify duplicate content: Check for duplicate or similar content across different pages of your website to ensure that you are not wasting valuable resources on redundant information. 5. Assess SEO performance: Use SEO tools to assess how well your content is performing in terms of search engine rankings and visibility.