Analytics

CTR: Click-through rate

Definition of

CTR: Click-through rate

CTR is a metric used to measure the success of an online advertising campaign by calculating the percentage of users who click on an ad.

Detailed Description of

CTR: Click-through rate

Click-through rate (CTR) is a metric used in product management to measure the effectiveness of a product’s marketing efforts. It is calculated by dividing the number of clicks on a link or advertisement by the total number of impressions (or views) it receives. CTR is an important metric for product managers because it helps them understand how well their product’s marketing campaigns are performing and whether they need to adjust their strategies. A high CTR indicates that users are engaging with the product’s marketing materials, while a low CTR suggests that users are not responding to the product’s messaging. Product managers can use CTR data to inform decisions about which channels and tactics are most effective for reaching their target audience and driving conversions.

Examples of

CTR: Click-through rate

Click-through rate (CTR) is a metric used to measure the success of an online advertising campaign. It is calculated by dividing the number of users who click on an ad by the total number of users who view it. For example, if an ad is viewed by 100 people and 10 people click on it, then the CTR would be 10%. CTR is a key indicator of how effective an ad campaign is in terms of generating clicks and conversions.

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