Customer Journey Map is a visual representation of the customer's experience with a product or service.

A Customer Journey Map is a visual representation of the customer experience that outlines the steps a customer takes when interacting with a product or service. It is used to identify areas of improvement and opportunities for innovation. The map can be used to understand how customers interact with a product, what their needs are, and how they feel about it. It can also be used to identify potential areas for improvement and new features that could be added to enhance the customer experience. The map typically includes information such as customer touchpoints, customer feedback, and customer sentiment. By understanding the customer journey, product managers can better understand their customers’ needs and create products that meet those needs.

1. Online Shopping Customer Journey Map: This map outlines the steps a customer takes when shopping online, from researching products to making a purchase. It includes touchpoints such as website visits, product reviews, and payment processing. 2. In-Store Shopping Customer Journey Map: This map outlines the steps a customer takes when shopping in-store, from entering the store to making a purchase. It includes touchpoints such as browsing products, asking for help from staff, and checking out at the register. 3. Restaurant Dining Customer Journey Map: This map outlines the steps a customer takes when dining at a restaurant, from arriving at the restaurant to leaving after their meal. It includes touchpoints such as ordering food, waiting for their meal to arrive, and paying the bill.