Personas are fictional characters created to represent the different user types within a targeted demographic that might use a website, product, or service.

Personas are a tool used in product management to help define and understand the needs of a target audience. Personas are fictional characters created to represent different types of users that may interact with a product or service. They are based on research and data collected from interviews, surveys, and other sources. Personas provide product managers with an understanding of the motivations, goals, and behaviors of their target audience. This helps them create products that meet the needs of their users. Personas can also be used to identify potential opportunities for improvement or new features that could be added to a product. By understanding the needs of their users, product managers can create better products that will be more successful in the market.

1. Sarah: Sarah is a 25-year-old college graduate who works as a marketing assistant for a small business. She is tech-savvy and loves to stay up to date on the latest trends. She spends most of her free time browsing social media and reading blogs. 2. John: John is a 45-year-old father of two who works as an accountant for a large corporation. He is not very tech-savvy but he does use his smartphone to check emails and stay connected with family and friends. He enjoys spending time outdoors with his family and playing sports in his spare time. 3. Maria: Maria is a 55-year-old retired teacher who lives alone in an apartment in the city. She loves to read books, watch movies, and take walks in the park. She uses her laptop to stay connected with her friends and family, but she isn't very tech savvy so she relies on her son for help when she needs it.