SEO is the process of optimizing a website to increase its visibility in search engine results.

Search engine optimization (SEO) is a process of optimizing a website or web page to increase its visibility in search engine results pages (SERPs). It is an important part of product management, as it helps to ensure that the product is visible and easily accessible to potential customers. SEO involves optimizing the content, structure, and code of a website or web page to make it more attractive to search engines. This includes optimizing titles, descriptions, keywords, images, and other elements of the page. Additionally, SEO involves link building and other strategies to increase the authority of the website or web page in order to improve its ranking in SERPs. SEO also involves monitoring and analyzing data from search engine algorithms in order to identify trends and opportunities for improvement. By utilizing SEO techniques, product managers can ensure that their products are visible and easily accessible to potential customers.

1. Keyword Research: Identifying and researching relevant keywords to target in your website content. 2. On-Page Optimization: Optimizing individual web pages to rank higher in search engine results pages (SERPs). 3. Content Creation: Creating content that is optimized for search engines and provides value to users. 4. Link Building: Acquiring links from other websites to increase the authority of your website. 5. Technical SEO: Ensuring that your website is properly indexed and crawled by search engine bots. 6. Local SEO: Optimizing your website for local searches, such as those related to a specific city or region. 7. Mobile SEO: Optimizing your website for mobile devices so that it can be easily accessed by users on the go. 8. Image SEO: Optimizing images on your website so that they can be found in image search results and rank higher in SERPs.