Total quality management is a continuous process of improving the quality of products and services to meet customer needs and expectations.

Total Quality Management (TQM) is a comprehensive approach to product management that focuses on improving the quality of products and services by emphasizing customer satisfaction, continuous improvement, and employee involvement. It is a process-oriented approach that seeks to identify and eliminate sources of variation in order to improve the overall quality of products and services. TQM involves all aspects of product management, from design and development to production, distribution, and customer service. The goal of TQM is to ensure that products meet or exceed customer expectations. To achieve this goal, TQM focuses on four key areas: 1. Quality Planning: This involves setting quality objectives and developing plans for achieving them. Quality planning also includes identifying potential sources of variation in the product or service and developing strategies for eliminating them. 2. Quality Control: This involves monitoring processes and products to ensure they meet established standards. Quality control also includes inspecting finished products before they are shipped to customers. 3. Quality Assurance: This involves verifying that processes are being followed correctly and that products meet established standards. Quality assurance also includes testing products before they are shipped to customers. 4. Continuous Improvement: This involves making changes to processes or products based on feedback from customers or other stakeholders in order to improve quality over time. Continuous improvement also includes identifying opportunities for cost savings through improved efficiency or reduced waste. TQM is an ongoing process that requires commitment from all levels of an organization in order to be successful. It requires a culture shift towards focusing on customer satisfaction, continuous improvement, and employee involvement in order to achieve long-term success with product management initiatives.

Here are some examples: 1. Establishing Quality Objectives: Setting measurable goals and objectives to ensure that the organization is meeting customer expectations. 2. Continuous Improvement: Implementing processes and procedures to identify areas for improvement and making changes to increase efficiency and effectiveness. 3. Employee Involvement: Encouraging employees to take ownership of their work and be involved in decision-making processes. 4. Supplier Quality Management: Establishing relationships with suppliers who meet quality standards and ensuring that they are held accountable for their performance. 5. Process Control: Monitoring processes to ensure that they are running efficiently and effectively, while also identifying areas for improvement. 6. Quality Audits: Conducting regular audits of the organization’s processes, products, and services to ensure that they meet quality standards.