Practo
Product Case Study
Practo is used for booking appointments with doctors, ordering medicines, and teleconsultations. However, since we are only considering doctor appointments, let's focus on that.
- India has approximately 1.3 million allopathic doctors.
- Considering the adoption of digital platforms and the availability of doctors on Practo, let's say 10% of these doctors use Practo, so approximately 130,000 doctors.
- Not every doctor might have an appointment every day, let's assume 50% of doctors have at least one appointment through Practo daily, that's 65,000 appointments.
- Now, a doctor might have more than one appointment per day. If we consider, on average, a doctor might have 3 appointments booked through Practo in a day, we get 65,000 * 3 = 195,000 appointments daily.