Dunzo
Product Case Study
Step 1:
Estimating Potential Dunzo UsersChennai's population is about 10 million. Considering smartphone penetration to be around 70% (urban areas typically have higher penetration), we get 7 million potential Dunzo users.
Step 2:
Estimating Active Dunzo UsersLet's assume that about 5% of these potential users are active Dunzo users. This gives us 350,000 active users.
Step 3:
Estimating Tasks per UserNow, let's assume that on average, an active user places one order every two days. This takes into account that while some users might place orders daily, others might do so less frequently.
Therefore, the number of tasks Dunzo fulfills in a day in Chennai can be estimated as:350,000 users * (1 task / 2 days/user) = 175,000 tasks/day.