BookMyShow
Product Case Study
BookMyShow sells tickets for various events including movies, plays, concerts, etc. But, for our case, let's focus on a major Bollywood movie.
- Consider that a major Bollywood film releases in around 4,500 screens across India.
- Considering an average of 4 shows a day, with a capacity of 200 per show, we get 4,500 * 4 * 200 = 3.6M potential viewers.
- It is common for major Bollywood releases to run at full capacity during the opening weekend. However, not all tickets are sold through BookMyShow. Assuming BookMyShow accounts for 40% of all bookings, we get 3.6M * 40% = 1.44 million tickets sold over the release weekend for a major Bollywood movie.