Ask Clarifying Questions

• Who is our primary target audience within the broader category of Indian women? Are we targeting women of a specific age group, education level, urban or rural, working or non-working, etc.?
• What are some of the key resources we are considering to provide - job opportunities, educational resources, health and wellness information, etc.?
• Are there any specific industries or fields we are focusing on for the mentorship opportunities?
• What is the level of digital literacy of our target users?
• What is the budget for this project?

Identify User Persona & Prioritize One

• Young Urban Professional: A woman in her mid-20s to early 30s, employed, looking for opportunities for career growth and personal development.
• Rural Woman: A woman from a rural area, perhaps less digitally literate, seeking resources for income generation, education, and health.
• Student: A young woman in her late teens or early 20s, looking for guidance on career options, scholarships, or educational opportunities.
• Homemaker: A woman managing household chores, seeking opportunities to generate income from home, and learn new skills.

Prioritized User Persona: Young Urban Professional - Given that this group is more likely to be digitally literate and already engaged in the workforce, they are most likely to immediately benefit from the app.

List the Pain Points for the Prioritized User Persona

• Lack of Access: Difficulty in finding mentorship opportunities and resources for personal development and career growth.
• Quality of Resources: Unreliable or unverified resources and opportunities.
• Networking: Limited opportunities for networking with peers and mentors.
• Knowledge Gap: Lack of awareness about opportunities for career growth, personal development, and women-centric initiatives.
• Personal Safety: Concerns about data privacy and personal safety when using online platforms.

Suggest Solutions for the Pain Points Listed

• Provide a well-curated and verified list of resources and mentorship opportunities in various fields.
• Create a user-friendly interface that makes navigation easy.
• Offer an in-app community for users to connect, network, share experiences, and learn from each other.
• Regularly update users about new opportunities through notifications and newsletters.
• Implement strong data security measures to ensure the privacy and safety of users.
• Include educational content that can help users in their personal and professional growth.

Prioritization of the Solutions

• Develop a user-friendly interface with strong security features (Top priority as it forms the base for the other features)
• Compile a well-curated list of resources and mentorship opportunities.
• Build an in-app community for networking.
• Create a system for regular updates on new opportunities.
• Develop educational content modules.

Metrics

• User acquisition rate: The number of new users gained.
• User retention rate: The number of users who remain active over time.
• User engagement: The frequency, duration, and intensity of user interaction with the app.
• Feedback and rating: The overall user rating and feedback on the app.
• Conversion rates: The number of users who utilize the resources, connect with mentors, and participate in community interactions.

Summary‍

The app aims to empower Indian women, specifically prioritizing young urban professionals, by providing them with resources, networking, and mentorship opportunities. Key features include a user-friendly and secure interface, a comprehensive database of resources and mentors, a community for peer-to-peer interaction, and regular updates on new opportunities. The app's success will be measured through metrics such as user acquisition, retention, engagement, feedback, and conversion rates.