Ask clarifying questions

• What are the unique cultural, economic, and digital access circumstances of the Indian market that should be considered?
• What are the categories of services we expect to be most popular on this platform in India?
• Are there specific legal or regulatory issues that we need to be aware of in the Indian market?
• What's the intended scale of operation? Are we planning for a pan-India rollout, or focusing on specific regions first?
• Are we considering local language support, or sticking to English?

Identify user personas

• Freelance Professionals: Skilled individuals offering services like graphic design, writing, software development, etc.
• SMB Owners: Small and medium business owners seeking cost-effective services.
• Corporates: Larger organizations looking for specialized, one-off services.
• Students: Individuals looking for part-time freelancing opportunities or affordable services for academic purposes.
• Housewives: Women looking to utilize their skills and make an income from home.

For the purpose of this exercise, let's focus on the Freelance Professionals as the main user persona. This group can include both experienced freelancers looking for a new platform and professionals who have lost their job due to COVID-19 and are looking to pivot to freelancing.

Pain points for the Freelance Professionals

• Difficulty in marketing their skills and finding consistent work.
• Trouble with pricing their services appropriately for the Indian market.
• Hesitation or lack of knowledge about legal issues, like contracts and taxes.
• Payment and transactional challenges, such as delayed payments, non-payments, and difficulties with international transfers.
• Language barrier - most platforms are in English, which isn't the first language for many.

Suggest solutions for the pain points listed

• Discovery and Consistent Work: Create robust user profiles and use AI-powered recommendations to match freelancers with clients.
• Pricing: Provide market insights and suggested price ranges for different services, based on the Indian market.
• Legal Support: Partner with legal entities to provide basic contracts, guidelines, and advice about tax compliance.
• Payment Solutions: Integration with popular Indian payment methods like UPI, Paytm, and also provide support for international transfers.
• Language Support: Include multilingual support for major Indian languages in the platform.

Prioritization of the solutions

• Phase 1: Focus on building a robust platform with a wide variety of categories, user-friendly interface, AI-based matching, and integrated payment solutions.
• Phase 2: Incorporate market-based pricing insights and multilingual support.
• Phase 3: Add legal support services, comprehensive analytics, and advanced features based on user feedback and platform growth.

Metrics

• User Acquisition: Track the number of new sign-ups, focusing on the Freelance Professional user persona.
• Engagement: Measure the number of bids or service offerings made by freelancers.
• Conversion: Measure the number of transactions completed successfully.
• Customer Satisfaction: Conduct surveys or use in-app rating systems to gauge user satisfaction.
• Churn Rate: Monitor the number of users who stop using the platform over a given period.

Summary‍

In designing Fiverr for India, it's critical to address unique challenges in this market, such as diverse languages and payment preferences. Focusing on the Freelance Professionals persona, the proposed solutions aim to facilitate discovery of opportunities, provide market-based pricing insights, ease payment processes, offer legal support, and ensure multilingual support. The rollout strategy prioritizes building a user-friendly, functional platform first before introducing advanced features. Success will be measured by tracking metrics related to user acquisition, engagement, conversion, customer satisfaction, and churn rate.