Define Feature:

Google Maps' route planning feature is a fundamental aspect of the platform that helps users navigate from one location to another efficiently. It provides users with real-time traffic information, turn-by-turn directions, alternate routes, and estimated travel times. This feature is available on both the web and mobile applications.

User Journey:

For Planning and Navigating Routes:

Search and Launch→Route Options→ Turn-by-Turn Directions→ Real-Time Traffic Information→ Navigation Features→ Interactive Map→ En Route Assistance→ Real-Time Updates→ Destination Arrival→ Additional Information→ Feedback and Rating→ End of Journey

Metrics:

Accuracy of Estimated Arrival Times:

• Metric: The accuracy of estimated arrival times provided by Google Maps.
• Importance: Accurate arrival time estimates are crucial for users who rely on Google Maps for planning their journeys. Measuring this metric helps ensure that users can trust the app's predictions and plan their schedules effectively.

Route Completion Rate:

• Metric: The percentage of routes successfully completed by users following Google Maps' directions.
• Importance: A high route completion rate indicates that users are successfully reaching their destinations using the provided routes, demonstrating the feature's effectiveness.

User Ratings and Feedback:

• Metric: User ratings and feedback related to the route planning feature within the Google Maps app.
• Importance: Monitoring user feedback and ratings helps identify issues, gather insights, and assess user satisfaction. Positive feedback and high ratings suggest a successful feature.

Traffic Data Reliability:

• Metric: The reliability of real-time traffic data used for route planning, including the accuracy of traffic conditions and incident reporting.
• Importance: Reliable traffic data is essential for providing users with accurate and up-to-date route recommendations. Measuring this metric ensures the quality of the features.