LinkedIn
Product Case Study
Describe
- LinkedIn's job posting feature allows employers to advertise vacancies and reach out to potential candidates.
- The feature's goal is to connect employers with the most suitable candidates efficiently, thereby facilitating successful hiring.
Feature Goals
- Increase the number of job postings.
- Enhance the quality of job postings.
- Increase the number of applications per job posting.
- Improve the match between job requirements and applicant profiles.
Success Metrics
Is the feature discoverable and are users using the feature as intended?
- Number of job postings created.
- Number of unique employers posting jobs.
Is usage of the feature growing?
- Growth in the number of job postings over time.
What is driving usage of the feature?
- Job postings by industry, role, and location.
Does the feature increase engagement?
- Average number of applications per job post.
- Number of views per job post.
Does the feature improve the match between job requirements and applicant profiles?
- Ratio of qualified applications per job post.
- Hiring success rate - number of job posts leading to successful hires.