If you were the product manager for LinkedIn's job posting feature, what key performance indicators would you focus on?

LinkedIn

Product Case Study

Describe

  • LinkedIn's job posting feature allows employers to advertise vacancies and reach out to potential candidates.
  • The feature's goal is to connect employers with the most suitable candidates efficiently, thereby facilitating successful hiring.

Feature Goals

  • Increase the number of job postings.
  • Enhance the quality of job postings.
  • Increase the number of applications per job posting.
  • Improve the match between job requirements and applicant profiles.

Success Metrics

Is the feature discoverable and are users using the feature as intended?

  • Number of job postings created.
  • Number of unique employers posting jobs.

Is usage of the feature growing?

  • Growth in the number of job postings over time.

What is driving usage of the feature?

  • Job postings by industry, role, and location.

Does the feature increase engagement?

  • Average number of applications per job post.
  • Number of views per job post.

Does the feature improve the match between job requirements and applicant profiles?

  • Ratio of qualified applications per job post.
  • Hiring success rate - number of job posts leading to successful hires.

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