Product Glossary

Product Marketing

Bridge the worlds of product marketing and product management with ProductPedia's expansive glossary. Dive into key terms connecting these realms, empowering you to strategically position and effectively promote products. Unlock the language of success in both marketing and management.
ABM: Account-based marketing
Marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
ASO: App Store Optimization
Marketing
ASO is the process of optimizing mobile apps to rank higher in app store search results, increase visibility, and drive more organic downloads.
GTM : Go-to-Market strategy
Marketing
The GTM strategy is the plan for how a product will be introduced to the market and made available to customers. This can include things like pricing, distribution channels, and marketing efforts.
PLS: Product Level Strategy
Marketing
PLS is a strategic approach to marketing that focuses on the product itself, rather than the customer or market.
PMM: Product Marketing Manager
Marketing
The PMM is responsible for driving the product marketing strategy and executing on the plan to bring a product to market.
PRD: Product requirement document
Marketing
A PRD is a document that outlines the features, functions, and requirements of a product.
SEO: Search Engine Optimization
Marketing
SEO is the process of optimizing a website to increase its visibility in search engine results.
Traffic Source Distribution
Marketing
The breakdown of incoming user traffic by different sources, such as organic search, referrals, or paid ads.

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