The leap from execution to a strategic leadership role isn’t just a promotion—it’s a fundamental shift in mindset, skillset, and approach. You are no longer executing plans but shaping the future of the company.

This article will explore how product management side projects can catalyze professional development by allowing you to experiment with new methodologies and enhance your skillset.

This comprehensive guide promises to equip you with a structured approach to tackling product case studies. You'll gain frameworks to methodically analyze prompts and craft insightful solutions.

Through real-world application, valuable feedback, and community engagement with groups like The Product Folks, PMs can significantly accelerate their skill development and expertise in the dynamic field of product management.

Stay ahead in the product management game with these 10 essential newsletters. Perfect for PMs looking to keep up with the latest in trends, insights, and tools.

YouTube is home to a wealth of invaluable content for product managers looking to expand their knowledge and skills. From industry experts sharing real-world insights to channels covering the fundamentals, YouTube has become an essential resource for learning and growth.

This guide shares practical strategies and insights to help software engineers make a seamless transition into product management roles.

These books cover crucial topics from creating user-centric products to leading teams effectively, making data-driven decisions, and understanding the impact of emerging technologies. Perfect for keeping your skills sharp and insights fresh.

This guide is your go-to resource for staying ahead in the dynamic field of product management, whether you're a newbie or a seasoned pro.

Transitioning from data engineering to product management? Learn everything you need to know, including transferable skills, daily responsibilities, salary insights, and interview tips in this comprehensive guide. Gain actionable tactics to showcase your technical prowess, tailor your narrative, cultivate leadership abilities, and ultimately land a data product manager role.

Discover how to find and excel in growth product manager roles with this comprehensive guide. Learn about key skills, responsibilities, job descriptions, compensation, technical abilities, testing expertise, creativity requirements, and communication talents. Prepare yourself with resume tips and interview tactics to confidently pursue new opportunities in the dynamic field of growth product management

Unlock the power of product management with our comprehensive guide to essential frameworks. From strategic decisions to agile development, learn how to navigate every stage of product creation effectively. Elevate your team's productivity and ensure your products meet customer needs with strategic insights and practical implementation strategies.

Uncover the key stages of successful product management in our comprehensive guide. From ideation to launch and beyond, learn proven methodologies and best practices to deliver products meeting customer needs and driving business growth. Master the product lifecycle management process essential for every product manager's success.

Discover the key to career advancement with our comprehensive guide to crafting a powerful PM portfolio. Learn strategic approaches to showcase your skills, achievements, and career potential effectively.

Spotify shaped its product strategy based on insights about its audience segments.

You will explore essential responsibilities such as determining feature priorities, engaging with stakeholders, evaluating data, steering development, and reviewing product decisions to establish objectives for upcoming projects.

Lenny Rachitsky, an experienced product leader, provides a practical framework for crafting an effective strategy that solves real customer problems.

Discover how Zepto's exceptional product management strategies, from planning to execution, have catapulted it to the forefront of India's grocery delivery services, promising deliveries in just 10 minutes

We are thrilled to have Barada Sahu, CEO at Mason (Canada/India office), discussing how AI-based products are driving a wave of growth and efficiency for modern retail. This is part of the AMA series held on TPF Slack channel, where we regularly host Product Managers and discuss everything related to #product in our Slack community.

Discover the secrets behind Netflix's success in engaging over 230 million users worldwide through its sophisticated data-driven personalization techniques and advanced algorithms.

Discover how to boost your productivity with these 10 essential time management hacks tailored for product managers. Learn to set SMART goals, prioritize tasks, and balance work-life efficiently. Start leading your team to success today by mastering the art of time management

You'll discover detailed analyses of product development lifecycles - from initial research to final launch. Key takeaways on user-centricity, continuous iteration, and innovative thinking help build best practices applicable to any product role.

Slack's ascent to a billion-dollar valuation in merely eight months is not just a testament to its innovative approach to workplace communication but also a blueprint for achieving rapid success in the competitive tech landscape. This journey of Slack from a simple idea to becoming an indispensable tool for teams worldwide illustrates the power of finding the perfect product-market fit, driving growth through strategic user acquisition, and building a product that not only meets but exceeds user expectations.

We're excited to have Magali Pelissier, Product Management Leader at Cisco (UK office), to share PM lessons on mindset and resilience. This discussion is part of our ongoing AMA series on the TPF Slack channel, where Product Managers gather to delve into all things #product.

Uncover the secrets of hiring the ideal product manager with a comprehensive guide demystifying the case study interview approach. Learn key questions, examples, and evaluation techniques to assess strategic thinking, supported by real-world examples and templates for crafting impactful product manager case studies.

The top alternative careers you can pivot to after serving as a product manager, including roles in marketing, sales, operations, and technical management. You'll see the natural career progressions, learn how to tailor your resume, and get tips for interviewing successfully for these adjacent roles that leverage similar competencies to product management.

This article outlines the key components of an effective product leadership course that helps product managers lead with vision, strategy, and influence. You'll learn the core pillars of product leadership, criteria for choosing the best training, and how to apply these skills on the job to drive outcomes and continue elevating your expertise.

This guide will walk through the end-to-end process of tech product development, from crystallizing an initial idea to iteratively improving and updating a product post-launch based on real customer feedback and metrics. You'll learn proven techniques for design, testing, launch strategies, and more.

This article clearly defines APM roles and responsibilities, equipping APMs to drive product success through market research, data analysis, strategic prioritization, and cross-functional collaboration.You'll learn the core APM qualifications, essential skills, and day-to-day responsibilities. From collaborating with designers and engineers to stakeholder management and agile development, you'll gain an in-depth understanding of maximizing APM impact.

Creating an effective product manager portfolio template can be challenging. This post explores the key elements every portfolio should include to compellingly showcase your skills and experience. You'll learn how to craft a career narrative, highlight education and certifications, demonstrate core competencies, and develop detailed project case studies. We'll also compare different template options like Word, PowerPoint, PDFs, and more to help you choose the right format.

Landing a product leader role in today's competitive job market requires a stellar resume that clearly conveys your skills, experience, and achievements. While crafting an effective resume may seem daunting, focusing on a few key sections can help you create a document that grabs recruiters' attention.

Digital product management is the practice of strategizing, designing, building, and optimizing digital products and services.

Discover the essential product manager skills for resume writing. Learn how to highlight technical and soft skills, incorporate relevant keywords, and quantify achievements to stand out to employers.

Learn strategies for acing product manager case study interviews including practicing with frameworks, explaining your thinking, researching the company, and gaining practice interviews.

Learn how to develop an impressive product manager portfolio to highlight your skills and experience, stand out from other candidates, and advance your career.

We're super delighted to have Vaibhav Rastogi, Group Product Manager at Pinterest (US office), to share his insights on navigating the PM landscape—from startups to large organizations. This discussion is part of our ongoing AMA series on the TPF Slack channel, where Product Managers gather to delve into all things #product

We are excited to have Jack Levy, SVP Platforms Product at Preqin (London, UK). He’ll share his experiences moving from Mid-level careers to Leadership roles in Product Management. This is part of the AMA series held on TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our Slack community.

Explore the challenges of determining core competencies for product managers and provides a clear outline of the fundamental skills essential for success in the role. From strategic thinking to communication abilities, the article covers key areas of focus, top responsibilities, and critical proficiencies such as analytical prowess and technical knowledge

A comprehensive guide for excelling in Product Management (PM) interviews. Covering top behavioural and technical questions, the guide emphasizes the importance of thorough preparation, showcasing leadership and collaboration skills, and refreshing technical knowledge.

We are excited to have Albert Qian, Product Marketer at SAS (San Mateo, USA). He’ll share his experiences in Product Marketing in the B2B SAAS space. This is part of the AMA series held on TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our Slack community.

We are excited to have Arnab Ganguli, Group Product Manager at Atlassian. He’ll share a few lessons from E-Commerce and Enterprise Workflows. This is part of the AMA series held on TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our Slack community.

We are excited to have Rohan Gupta, Product Manager at Deutsche Telekom Digital Labs Pvt Ltd. Given his stints ranging from top-tier consulting at BCG to Product Management, he’ll share his experiences from both domains. This is part of the AMA series held on the TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our Slack community.

We are thrilled to welcome Prakhar Sharma, Group Product Manager at InMobi (Glance), to share insights into his journey and discuss the nuances of Product Management in both small and large organizations. This session is part of our AMA series hosted on the TPF Slack channel, where we regularly engage with Product Managers to explore various aspects of the #product realm.

Discover entry-level product manager salary insights with The Product Folks Product Salary Report with real PM data

Dive into our latest blog uncovering Agile workload management. Learn how Scrum teams efficiently handle tasks through story points in sprints. Explore five best practices, including clear story definition, team involvement in estimation, continuous refinement, progress monitoring, and realistic resource planning.

We are excited to have Vignesh Balagopalakrishnan(Viggy) Group Product Manager Yelp, SF, California, USA, and let’s learn about his journey on how he scaled early stage and technical products to becoming a Group Product Manager. This is part of the AMA series held on TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our slack community.

We are elated to have Manish Aswani, Senior Product Manager at Cashfree Payments and learn about his journey on how he was able to navigate across diverse sectors-Grocery, Ecommerce, Fintech. This is part of AMA series held on TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our slack community.

Optimize your product's success by crafting precise Product Requirement Documents (PRDs). Minimize development errors, ensure stakeholder alignment, and enhance product quality by involving testing teams in the PRD writing process.

API productization involves transforming APIs into full-fledged products with life cycles, pricing, and strategic planning. This process, integral to digital product strategy, comprises five stages: Ideation, Construction, Growth, Maturity, and Retirement. Successful API management includes ideating solutions, developing with an AGILE methodology, ensuring market fit, measuring profitability, and retiring or versioning as needed, highlighting APIs' evolving role as revenue-generating, strategic assets in the digital economy.

We are elated to have Ranjan Choudhary, Group product manager at Evalueserve and learn about his journey from PSU to Product Management, as a part of Slack AMA series held on our Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our slack community.

Imagine having a digital avatar of global superstar Shah Rukh Khan narrating this blog post within a matter of minutes.

If your products are bad, there’s only so much that your marketing team can do about it. Even if they achieve great initial sales, you must remember that 20% of return customers make 80% of your profit. This means someone who buys a bad product from you will not return. Also, as soon as the first ratings and reviews drop, your business will get annihilated.

ChatGPT is one of the hottest topics of discussion currently, and rightly so. The OpenAI-developed Generative AI program sits on top of the GPT 3.5 and GPT 4 LLM models to provide a human-like interaction experience with all the smartness of machines.

It is a busy Tuesday afternoon, and you have three back-to-back meetings (2 of them could've been emails, but what can you do, right?). You return to your desk 2 hours later to find each slack channel filled with 150+ messages. What's your first reaction?

Hello hello! Howdy? ‍Where did January go? Well, tell us if you get to know :) ‍As we step into February, we decided to focus on an aspect of life arguably as indispensable as food or water. No, not exercise. Apps. Do you think we're exaggerating? Maybe... but technology products have become so intertwined with life. ‍

The past years have seen a huge amount of growth for the product management function. Companies of all sizes are investing more into product development and product managers are becoming key stakeholders within their organizations.

If you want to create a product-led content marketing strategy to help your SaaS company succeed, look no further! This guide will teach you everything you need to know, from identifying your target audience to creating engaging content that resonates with them.

This week we were elated to invite Sagar Gupta who is the Associate Director, Product at RazorpayX.

Hello folks! Welcome back to our weekly AMA series. This week we were elated to invite Deepak Krishnan, Sr Director of Product, Myntra.

Hello folks! Welcome back to our weekly AMA series. This week we were elated to invite Tabassum Memon, Sr, Program Manager at Amazon.

In this AMA, Barak answered questions about Product Management, setting smart & measurable KPIs and using data to create sustainable product strategy . Find out more below!

Currently leading the Product Marketing function at Airmeet, Utkarsh specializes in product marketing for B2B SaaS businesses. He has helped several early and mid-size companies to launch new products to market and drive revenue.

Arindam is the founder & CEO of Pillow! and is a huge crypto nerd. He was previously working at Hyperverge and Shopee as Product Manager before embarking on his mission to bring Defi to Masses. So let's jump straight into the AMA!

In this AMA, Abhishek shared insights about key Product Management skills for entry-level PMs. He also shared some important PM tools and essentials for finding the right culture fit. So let's jump straight into it!

Siddharth Sharma is a full-time CTO at InVideo, a company that is trying to solve one of the most complex technology challenges - online video editing. He is ex-CTO at Shaadi.com, a name all of us are familiar with, and was responsible for overhauling the legacy systems at Shaadi and giving it its new lean tech stack.

In this AMA, Gourav shared insights about switching to Product Management, future of Product Analytics and building relationships with stakeholders as a PM.

In this AMA, Abhishek shared insights about key Product Management skills for entry level PMs. Abhishek has been a PM for 10+ years and has the grey hair to show for it!

In this AMA, Aatir answered questions about testing hypotheses and features, upskilling as a PM, and important product metrics. He also shared details about his day as PM. Find all this and more below!

In this AMA, Vaibhav answered questions about important product management skills to break into a PM role. He also shared about customer needs and essential metrics to be tracked.

Learn about the best ways and practices to connect with folks who could be a potential mentor or even your future employer?

Roles and responsibilities evolve rapidly in a Growing Startup and it's important for PMs to keep up with the pace. We are glad to have Suba A Kanchana as our guest for this edition’s AMA series. Suba is currently working as a VP of Product at Taxdoo, Hamburg. 

Learn how to convey your professional Product Management journey the right way to ensure your resume gets noticed.

Both PRDs and Concept Notes serve as a compass providing clear direction toward a product's purpose while creating a shared understanding among business stakeholders and technical teams. Take a glance to understand the slight differences between PRDs & concepts Note.

Leading a product from conception to completion is no easy task . Whether you're prioritizing features, organizing requirements, creating and maintaining product roadmaps, or analyzing metrics, we've got you covered.

Product Manager = Tech ∩ Business ∩ Design

In this AMA John answered questions about long term careers for junior PMs, common mistakes that product managers should avoid and how to get started with setting up the right metrics and choosing the right analytics tools.

A lot of questions in the AMA were around how one can develop good product sense, set early metrics for new products, and ultimately how to become a good PM.

Rohan shares some insights on Product led growth and strategic execution in scaling B2C products. The AMA revolves around the Interview process at Facebook and the scope of commerce in instant messaging platforms like WhatsApp and Telegram.

Karan Peri tells the secrets of how to build and ship innovative, effective, and margin-enhancing products people love to use. The AMA had a lot of questions revolving around key metrics and discussions about the importance of prioritizing problems.

The AMA had a lot of questions revolving around payments, pricing intangibles, offers, and BNPL. Vishvak deep dives into all of them to answer all of the questions asked.

We were glad to Host Maisum for our weekly AMA. Maisum is an IIT alumus and is currently a Product Owner at Revolut. He talks about the core differences between a PM and a PO and what growth roles mean in a startup.

We were glad to welcome Nishad Shah for AMA, who is an IIM-A alumnus and a Senior Product Manager at ShareChat to talk about building 0-1 Products.

We were glad to welcome Kavir Kaycee for AMA, an ISB postgraduate and a Senior Product Manager at Bord to talk about why PMs should learn No-code tools.

We were glad to welcome Shikhar Saxena, who currently works as a Group PM at Meesho to talk about building for Bharat and how to get into (and thrive) in Product Management

We were glad to welcome Saloni Arya for AMA, who currently is Director of Product Management at Flipkart to talk about Roarmap, how to get into in Product Management and life as a PM

As PMs, one of the core requirements of your job is communication. In a lot of cases, this begins with writing clear documents and requirements. If you are not clear with your requirements, you could face a lot of problems later in the product development cycle, which can complicate things even further.

We at The Product Folks entering 2020 have planned to have a series of events on the Product Lifecycle. To start we had a session on Product discovery. We had two awesome Speakers from PayPal Vidhyalakshmi Balasubramanian Sr. Manager PayPal and Saravana Gupta Sr. Manager PayPal. Thank you Jagdis for referring Vidya, she was amazing.

What are referrals? Referrals means spreading the word about a product or service through business’ existing customers, rather than traditional advertising. However, there’s usually some form of incentive or reward offered for customers to refer other people. They are a way to encourage happy customers to spread word about the product to acquire new customers.

Every generation has something to offer be it good or bad it's a matter of perspective. So this GenZ has mastered/slew social media channels (TikTok), to gaming, to ordering food, paying bills or payments to book tickets, to learning online. They are notoriously termed/attributed as the lazy generation of a kind who is smart, witty, and lazy. Name a transaction or service which cannot be done online. And they don't mind being called lazy as if they have accepted the tag and are proud of it and even prove it. Even Bill Gates cannot deny the fact.

This blog post is based on the recent virtual session conducted by The Product Folks with Vikrama Dhiman, Head of Product at Gojek. Here’s is a glimpse of what we’ll be learning: 1. What is Product Strategy? 2. How to build your path of becoming a Product Strategy Expert? 3. Common mistakes made by Product Managers

The Product Folks organized one of the major events in June 2020 by inviting Shreyas Doshi as a speaker to share his wisdom and 15 years of his journey in Product Management in Stripe, Yahoo, Google & Twitter The event was focused to guide all the aspiring, budding product managers on how to become a great PM but before directly getting into the crux of the topic, Shreyas made us aware about the 3 fundamental parts into the journey of a PM.

How many Product Folks does it take to mobilize and invigorate India's Products ecosystem? 7 Visionaries, 20 Startup Founders and Product Leaders, a 100+ Senior Product Folks, a 1000+ Product Managers - and YOU. A dream is what you dare to dream. And a conversation with like-minded Product professionals is how you begin to manifest your ambitions in the real world.

When the term ‘Game Design’ appears in front of us, we immediately think of a game application, but the term isn’t just associated with game application, it is instead a design approach that can be implemented in any product.

In Product Management, Instrumentation is your ability to measure and track key metrics of a product feature. You get to know the importance of product instrumentation only by laying a good foundation for easy and insightful analytics. Only then you’ll be able to make decisions based on data, not feelings. In this blog, we’ll look at the What, Who, and Why of Product Instrumentation along with few examples on how to go about instrumenting your product.

Recently, Shishir Mehrotra (Co-Founder & CEO at Coda) shared some of his insights at a TPF webinar named: Lessons for Product Leaders. In this webinar, he covered various topics. However, I’ll talk in detail about two of the topics that he touched: 1. Measuring the performance of your product team. 2. Conducting meetings effectively.

Launching in 2014 and going public in 2019 is no mean feat. In this blog, we cover Casper - a D2C brand that just didn’t achieve this hyper-growth but also disrupted the way brands think about their customers.

Lenskart was early to India's D2C scene. Many don't know that they arrived a good 10 years before there was a spotlight on homegrown brands. At Brands Decoded, we sat down with Amit Chaudhary, Co-founder Lenskart to deep dive into their growth journey and what it takes to make it in the consumer brands space.

All startup pitches include a conversation about competitive advantage or “moats,” and these moats are what ultimately allow companies to stand differentiated over the long run.

We had hosted Prashanth Tavalam for an AMA session on our Slack channel. In case you missed it we regularly host product managers and talk about everything #product. Prashanth is a Senior Product Manager at Dell Technologies. He Coaches product managers and helps teams Productize in a fast and efficient manner. His passions are in creative and problem-solving space. He is a certified Trainer/ Facilitator and loves to contribute to the product management community.

Alright! Continuing with our series of blogs where we cover the AMAs we hold over our Slack channel. Prabhu Konchada is Senior Product Manager at Apxor. Heading the product at one of India's fastest-growing product analysis. So here is our chance to have a masterclass in product analysis. No matter what type of product manager you are, analytics is something you will always look for!