BigBasket
Product Case Study
Let's make an educated estimate:
Population of Pune:
The population of Pune is around 3.1 million as of 2021.
Internet Penetration:
Assuming a 50% internet penetration rate, we get 1.55 million potential online grocery shoppers.
Online Grocery Shoppers:
Let's further assume that 20% of these internet users use online platforms like BigBasket for their grocery needs, which gives us 310,000 potential customers.
Active Customers:
Not every potential customer would be placing an order every day. If we assume that 10% of these customers place an order on any given day, we get 31,000 daily orders.
Market Share:
BigBasket, although a major player, shares its market with other players. If we consider it has 30% market share, we get approximately 9,300 daily orders.