
Let's make an educated estimate:
The population of Pune is around 3.1 million as of 2021.
Assuming a 50% internet penetration rate, we get 1.55 million potential online grocery shoppers.
Let's further assume that 20% of these internet users use online platforms like BigBasket for their grocery needs, which gives us 310,000 potential customers.
Not every potential customer would be placing an order every day. If we assume that 10% of these customers place an order on any given day, we get 31,000 daily orders.
BigBasket, although a major player, shares its market with other players. If we consider it has 30% market share, we get approximately 9,300 daily orders.
